Explore content Activity A.4.1.1 Consider further the implications of and possible timing for an International World Heritage Day for raising awareness on World Heritage. Key Performance Indicator (KPI) KPI 4.1.1 Submissions received on options for International World Heritage Day. Activity A.4.1.2 Subject to funds, organise exhibitions celebrating World Heritage successes e.g. a tribute to Egyptologist Christiane Desroche-Noblecourt and her role in saving the Nubian Temples in 1959. Key Performance Indicator (KPI) KPI 4.1.2 World Heritage successes identified and funds found to hold exhibitions. Activity A.4.1.3 Publicise best practice examples of heritage protection, showcasing World Heritage properties as best practice for heritage protection. Key Performance Indicator (KPI) KPI 4.1.3 Submissions sought from State Parties and others, with annual recognition of best practice heritage protection examples by Committee; information received remains on web. Activity A.4.1.4 Develop systems to identify and assist the adoption of World Heritage insights and experiences. Key Performance Indicator (KPI) KPI 4.1.4 As above. Activity A.4.2.1 Develop a clear brand strategy for World Heritage, including the use of the World Heritage Emblem, based on an audit of public perceptions of World Heritage and linked to PACT. Key Performance Indicator (KPI) KPI 4.2.1 Encourage individual State Parties to undertake audit of public perceptions of World Heritage to enable brand focussed approach at national level; develop Brand Strategy to enable capture of value from global value of brand. Activity A.4.2.2 Media briefing by Chair on World Heritage objectives and achievements prior to statutory sessions and capacity building sessions held for journalists on World Heritage. Key Performance Indicator (KPI) KPI 4.2.2 Increased and accurate media reporting on World Heritage – via a media portal. Media monitoring undertaken, and responses made when appropriate. Activity A.4.2.3 Develop, support and carry out activities to promote the 40th anniversary. Key Performance Indicator (KPI) KPI 4.2.3 States Parties report on activities to World Heritage Centre and published on web.